✔ PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Increase Your ROI With The Best Search Engine Marketing Company in India
Search engine marketing, also known as pay-per-click is an increasingly popular tool used by businesses to improve their online presence.
This activity includes paying a platform, usually Google, to increase the number of times a relevant user sees your website, to increase conversation.
An excellent marketing tool, SEM, serves as a fast, cost-effective and straightforward method to get a constant flow of traffic on your website. It is the ideal strategy if the businesses are not getting sufficient traffic naturally, with the aid of conventional SEO techniques only. With SEM, the search engine optimization methods are used in sequence with the paid promotion strategies to get quick and effective outcomes for the business.
After we are done with SMM, we need to craft the perfect PPC campaigns to ensure maximum returns. At Digital Arise, the best Social Media Marketing Agency in Pune, we provide well-researched and ROI-driven campaigns for our clients to ensure they get the highest returns from this activity.
How Do We Work?
Digital Arise is a reputable Search Engine Marketing firm in Pune that delivers end-to-end services to give your business the leading portal. With these services, you can avail multiple benefits at low costs and low risk. Rather than developing a standard approach for every customer, we design a custom SEM policy to get the best outcomes regarding the limitations, requirements, and goals of your business.
To get things started, we follow the steps given below to build a strong foundation and ensure that we are able to provide the best results every time.
1. Ads Account Setup
The first step is to set up a Google ads account for those clients who don’t already have it. This activity is completed after ensuring that all the necessary measures have been adopted to ensure there are no restrictions or errors on your account.
2. Keyword Research
Keywords are the foundation of search engine marketing (SEM) as the best option decides the level of traffic you can get to your website, and at what cost. We have a unit of specialist experts to assist you in classifying the right keywords to buy-in for a successful paid campaign.
3. Define Target Audience
We have chosen the most suitable PPC experts who have years of knowledge. With their experience, we can recognize keywords that are not only important to your brand but also assure a large number of searches every day.
4. Landing Page Creation
Even after a customer clicks on your ads, if they land on a badly created web page that doesn’t hold enough information or provide credibility, they will leave without converting. Hence, by combining the skills of expert designers, writers and PPC experts, we design aesthetically pleasing and highly effective landing pages.
5. Bidding Strategy
We can pick keywords that are most suitable to give you a beneficial ROI. Moreover, our team analyses the bids closely to ensure your brand’s ads are displayed on those keywords that are appropriate and highly searched but are the least competitive.
6. Conversion Tracking
The analysis is essential to make sure that an SEM campaign is delivering excellent returns. We combine in-depth analytics as a part of vital marketing plans. The analytics are used to consider parameters such as the keyword searches, user search history, geographical places, and device used.
7. Campaign Monitoring and Optimization
The completion of an SEM campaign rests on the selection of the right combination of ads as well as maintaining it above its life cycle. Our certified SEM specialists keep an eye on the execution of the campaign and make all the necessary modifications in it to make sure that your business makes an optimal ROI.
8. ROI Analysis
As a premium PPC advertising company, we need to ensure our client perpetually stays on the top. Hence, we document all the results of the campaigns we run for the report and learn how we can increase the performance. These reports are also assigned to the clients as a part of our PPC management. The data presented in these reports cover the click-through rate, ROI, and total traffic that came to the website by the ads run.
Types of SEM Services Provided by us
1. Google Search Campaigns
With billions of searches every day on Google, you can use search ads to make potential customers notice your brand, consider your contributions and take action.
For a search campaign, you’ll choose a purpose, like driving traffic to your website or improving sales or contacts.
2. Google Shopping Campaigns
If you deal in the local/retail business or have an e-commerce platform, Google Shopping Ads are a must-have! In these campaigns, you can immediately sell your goods and services to your clients.
3. Google Display Campaigns
One of the most fundamental and natural forms of online advertising, display ads are presented on many websites. These advertisements introduce different styles like text, images, flash, video, audio, etc.
4. Google Video Campaigns
This kind of advertising includes online display advertisements that include videos. Video advertisements are usually shown to the end-user earlier, during, or after they run a video on the internet.
5. Programmatic Ads
Programmatic promotion is the automatic purchasing and selling of online advertisement. This automation performs activities that are efficient and more productive, streamlining the process and strengthening your digital advertising works in one technology platform.
What Can You Expect From Us?
As a premium search engine marketing company, we pride ourselves in providing the best campaigns for our clients that provide high ROI for them. Here are some of the benefits you will get by partnering with us:
- Increased quality lead generation
- 24*7 Support
- Track progress with reports
- Increase revenue and conversions on your website
Double Your Converstions With Digital Arise
Start your ads journey with data-backed and insights-driven strategy and end with great campaign results, contact Digital Arise, your trusted PPC management company, today!